As with every product we create here at Aldred Cricket Bats everything is designed and produced with cricket at the forefront. As we often state, designed by a cricketer for cricketers. We dont try and compete with the mass produced kit that many companies throw out on the market we are only interested in producing the quality that professional cricketers of all standards would use. Our collection of softs are, whilst having been of the highest standards before, have now moved to a new level and i know that these will become renowned as the highest quality most reasonably priced equipment on the market. They not only compete with our closest rivals but are more than equaling the companies i have respected over my playing days and now..